June 11th, 2008
LearnHub & The Mullet Strategy
Version 2 of the LearnHub homepage got out the door today, and was covered by TechCrunch: LearnHub Relaunches Its Social Learning Network. With this we’ve crystilized our homepage strategy around everyone’s favorite hairstyle, The Mullet.
“Business in the front, party in the back.”
The Mullet Strategy
I first heard the term used in this way in an article about The HuffingtonPost in the New Yorker: Out of Print. The term caught my eye because it was funny, memorable, and accurately describes our project.
Business in the Front
There are basically three choices for content you can put on your homepage:
- Static content
- Automaticly-updated content
- Editorial content
The Mullet Strategy suggests avoiding automatically-updated content, because at anytime your front page could be filled with uninteresting (or worse) stuff. But static content won’t work either, unless you don’t want the sort of page people return to regularly. The solution is to have editorial controlled featured slots of user generated content.
Party in the Back
Of course in the internal pages the content should roam wild and free! We work hard to curate the communities to focus on academic education, but most things are allowed. We only remove stuff that’s overtly offensive, because LearnHub is getting a lot of interest from the k-12 community.
The new Social Learning Network
Like a good mullet, LearnHub has way more party than business. We have 17k+ pages indexed in google after a few months.
The Mullet Strategy is being successfully employed at several sites, one of my current favorites is The BleacherReport, from my friend Tung. It is growing very well, and I attribute that to its excellent harnessing of user generated content into a handsome homepage.
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driving around India, the “small world” sadly faded away. Spending hours stuck in traffic, chauffeured around by our personal driver, I was once again reminded of the extreme poverty present in India. Inches from me, outside the air-conditioned comfort of our car, on the other side of the glass, was a constant stream of people. People living on the streets, in make-shift huts. People whose children were dirty, thin, and half-clothed. People who felt so far away that the world felt larger than it ever had.
free markets, I am optimistic that all this new wealth will eventually reach everyone and their lives will improve. However, the kind of investment needed to achieve this is astounding, and overwhelms me. The education and health systems are in shambles. Only the rich who can afford paying for private institutions get good services. Hundred of millions cannot read. Corruption is common place and accepted by all. Yet there is a sparkle of hope in most people’s eyes. Families are strong and help one another. Anyone who can studies hard, and education is placed on a pedestal far higher than that which I’ve seen in the Western world. This is surely a formula for success. I am thankful for the opportunity to watch it happen, and in my way, 









For the past few weeks I’ve been playing housewife. We get up in the morning, John gets dressed, I hand him his lunch on the way out, and he goes to work. I stay home. I do the laundry (my favorite chore), clean up, do groceries, cook…the traditional housewifely stuff. Oh yes, I’ve also been going to the gym almost every day. What does this sum up to? A clean home. A healthy diet. A healthy wife. A happy wife? Surprisingly, yes!
After all, we have spent the last two years working on Nuvvo together, every day. We shared in its ups and downs. We knew what our other half was working on, pretty much every minute of the day. We understood each other’s daily experience intimately. We grew together. Now, to a large extent that is over, and as terrifying as working with your spouse may seem to some, it was something we truly enjoyed. And miss dearly.



We seem to be in a love/hate sort of place when it comes to marriage. Deep down I think almost everyone really wants to have a life partner, but our expectations are so high we are often disappointed. You can’t have complete freedom to do what you want when you want it AND have someone there for you when things get lonely. You can’t have things your way all the time and not have to put up with your partner’s annoying habits (we all have them…don’t pretend otherwise). We are often too spoiled, impatient, and selfish to make marriage work. We expect our partners to provide us with all we need, and blame them when we’re still not satisfied.








