Married Inc.

Friday night was an interesting night… John and I decided to wind down the week by going to a work/fun event: CaseCamp2. Maybe it was the gorgeous, warm, but not too humid evening. Or maybe it was because the event was being held at the Gardiner Museum which just re-opened and looked quite architecturally interesting. Perhaps it was that the event was at Jamie Kennedy’s Kitchen, another addition to the Jamie Kennedy family of restaurants, all of which we love. Whatever it was, we made the executive (ah-hum) decision to go.

CaseCamp2 was a great event. It’s focus is marketing, which is different from DemoCamp and BarCamp, whose focus is technology. It was generously sponsored by someone quite nice who passed me a cone of french fries (I can’t recall his name but anyone who knows me well knows I don’t remember names well). The wine ($8 a glass) wasn’t included, but you don’t look a gift horse in the mouth right? There were several interesting cases presented, the most interesting of which was by Matt Blackett of Spacing Magazine, who used buttons to help drive subscriptions to his magazines. We’ve got buttons here at Nuvvo…hmmm.

The “celebrity” case of the night was by Andrew Baron of Rocketboom. I don’t really care that much about that entire saga. You can read about it here and here and just about anywhere. What I did take away from Andrew’s talk is that sex sells, and not just in traditional media, but web 2.0 too. I suppose this isn’t that big a revelation (you might be thinking “duh, Malgosia”), but I had this strange hopeful illusion that user-generated content in our little web 2.0 world was more about using new technology to help give everyone a voice, not just putting a pretty face/body in front of us to get us to gawk.

So if sex sells in the web 2.0 world, and Nuvvo is sort of a web 2.0 company, here you go. Anything to drive traffic subscriptions…just DON’T forget to sign-up here when you’re done.

Lastly, in a strange end to the night, John and I climbed into bed with a stranger, in public and outdoors, and talked about monogomy. I don’t even feel like starting to explain what that was all about, I’ll leave it to John.